What’s Your Best Option?
Selling “By Owner” or using a realtor is an age-old question. As we all know, there are two sides to every story and every decision. Should I pay a commission to sell my property? “Realtors take 6% of my money” “What do they do for this huge commission”?
Yes, we have all heard it. From the other side, we hear the Realtors say …”We know the market” “We offer a proven system to sell your property”. In defense of both sides, I would say that there is a valid reason to use or not to use a Real Estate Agent. Here are 5 reasons that may be why
You Should sell the property on your own (FSBO) Do You Have Marketing Expertise? Are Willing to Hold Your Own Open House(s)? Can Complete the Contract? Do you have Knowledge of your local real estate market? Do you mind showing the property at a minute’s notice?
- Do you have Marketing Expertise?
- Are you willing to hold your own open house?
- Can You Complete the Real Estate Contract?
- Do You Have Knowledge Of Your Local Real Estate Market?
- Do You Mind Showing The Property At A Minutes Notice?
Answer these 5 questions, yes and you should try to sell on your own.
Marketing expertise may consist of making sure that the property is advertised on Craig’s List, Facebook, and other platforms. Do you have photography skills? More importantly what is the key selling points of the property. Should you market to potential out of state buyers? All of these questions should be answered “Yes” so that you can feel confident that you are moving in the right direction.
Are you willing to have an open house every weekend? This is a big commitment, but it needs to be done in order to get eyes on the property. Open houses take time to set up and run.
Can you complete the Real Estate contract? Do you know how to fill out the necessary paperwork in order to get a binding agreement with the buyer? If Not, get a real estate attorney right away. in a HOT market, buyers will not wait if they think you are dragging your feet.
Do you have knowledge of your local market? What are the homes in your area selling for? What type of financing is most prevalent? If you are a seller that is out of state, then you may want to reach out to a Realtor or appraiser in the area of the property that you are selling and get some solid resale numbers.
Do you mind showing the property at a moments notice? This can be challenging especially if work and have children. But, just tink of all the money you will save if you can be Johnny on the spot at every given moment.
You Don’t have the time to market your property You Don’t want to deal with open houses Want an expert to do the “Legal Stuff” Want to get the best possible price. Want someone else to show the property.
BONUS: A tips to get some additional exposure.
There are plenty of things that you can do. Let’s start with how property gets noticed. Most people looking for a new home will go ONLINE. They generally start with our best friend Google.
They may start by looking at specific areas, then begin to narrow down their search to neighborhoods and certain streets. Depending on their needs, it might be driven by certain schools, churches, shopping, etc.
While looking and zeroing in on their prime wishlist, they will be looking at photos, videos, aerial shots, and tours. Therefore, it goes without saying, the properties that present themselves best are the ones that get shown the most. Is this a guarantee?
Of course not. However, it goes without saying that we are a visual society. Whether you are looking for a new car, a dress or a new home, you will gravitate your attention to those products that appeal to your sense of sight. (most of the time) In addition to the visual aspect of the process, there are also property descriptions that come into play.
A great description can boost your views and help get that exposure you are looking for. Bottom line.
- Have Great Photos and Video/Virtual Tours
- And Great Descriptions
To summarize,: if you are in the camp where you have the time and energy to sell your home FSBO, hire a good real estate photographer and let them put together an affordable package to help you sell your home/property.
An average Pic and Video package may run $150 -$300 depending on the property. An average commission may run $6,500 to $14,400. If not, let the professionals handle it. But make sure they are hiring someone to ensure you get the most possible traffic and views that you can.
A really good agent can make you money. Statistically speaking, Homes sold with a Realtor net more than those that don’t. With that in mind, choose your direction wisely. Either way, we can help you with your presentation and ensure your property truly STANDS OUT.. Remember Image Is Everything.