If you are an active Real Estate agent, you will need to have a ” Lead Generation” system in place. Real Estate lead generation is and will be the lifeblood of your business.
Here are 6 low-cost lead generation ideas that may help.It’s hard to say what works best when it comes to lead generation.
With that in mind, I would like to look at 6 Real Estate Lead Generation Ideas that work. If you asked your average realtor, what are the best ways to generate leads? they would probably say
- Door Knocking
- Cold Calling
And maybe these two ideas would work, however, we would like to look at some other ideas that may offer better results.
According to the National Association of Realtors, 64% found their agent through a referral from a friend, neighbor, or relative — or used an agent they had worked with before to buy or sell a home. A recent survey of successful Realtors says that up to 85% of their business comes from referrals.
Millennials make up a third of the buying population. A millennial goes to 8 to 12 different sites before they pick up the phone and talk to an agent. What do they do when they get 8 to 12 of those sites? They read the reviews. According to the consumerist, 70% of persons looking for a real estate agent will check the review prior to talking directly with an agent. First two ideas are great if you have been in the business for a while and have a following.
But if you are new to the Real Estate Business
This leads me to idea number 3
Use a Blog to drive traffic to your site. You should offer free publications or something of value that your readers can use so that you can capture their contact information. Should simple and it is. That fact is that a recent study from the National Association of Realtor suggests that only 11% of Real Estate Brokers and agents don’t have a blog or post on their site.
This is the most overlooked and least expensive way to drive consistent local leads for their business. The bottom line is, It takes a lot of time..
However, it will take a long time to start generating leads and a following. But over the long-run Organic web traffic is as good as it gets when it comes to bringing in fresh leads from ‘Lookers” to buyers.
#4 Craig’s List
Yes, I went there. Craigslist is a great way to generate FREE leads. It does require some effort on your part and some time. However, it’s a really good way to advertise properties where you may not have a large budget for. I recently ran an ad ( as a test) and found the response was pretty good. With that in mind, consider any Free Local publications that may fit the type of buyers you are looking for.#5 Open House(s)
The Grandfather of Lead Generation
The OPEN HOUSE. So many opportunities arise from the open house. You meet prospective buyers face to face. You have a real opportunity to make a connection. If you are new to the business and want to begin to drive sales, simply talk to the other agents in your office and offer to run their next open house. The listing agent is giving the seller the exposure he or she expected and you get the chance to start building your buyer list. If you are an experienced agent, it keeps you fresh and helps drive your bottom line.
#6 Wear A Name Badge
Sounds pretty basic, but I know a lot of realtors that if I didn’t know they were realtors. How would I know?. So wear a name tag. If you don’t wear a name tag, get some nice shirts with your name and logo embroidered on them. I can’t count the number of times that I have worn a name tag or badge when someone would say, ” How’s The ____Business”? Or even better yet, Put something creative on your shirt ABC Realty ZERO DOWN PROPERTIES or Rent vs Buy something that will start a conversation.
All these ideas are very inexpensive and can help drive sales.