5 Ways That Virtual Tours Can Change The Outcome Of Your Real Estate Marketing.

Being A former Real Estate Professional myself I often wondered if just having 20-25 high-quality digital photos or a full virtual tour presentation would be better? Do prospective buyers really want to take the time to watch a presentation, or just quickly scroll through a photo? What I would be pretty interesting.

What I found out was when it comes to Real Estate marketing virtual tours or live tours are extremely important. As a matter of fact the more interactive the greater the possibility that your online visitor stay on your site.

Here are 5 ways that virtual tours can change the outcome of your real estate marketing.

  1. Interactive
  2. Shareable
  3. People Love Videos
  4. Offers A Better Property Perspective
  5. Generates More Leads

Interactive– When a prospective buyer comes to your website looking for a home, they are are going to first scan the photos, find the ones that look interesting then they will drill down to find out more information about the property. In my opening, I asked the question, Which was better ‘high quality” photos or the virtual or live tour as they are sometimes called.

How To Get Buyers Engaged

Well, in truth they both are. Having some high-quality pictures of the property will have an impact as to whether or not you can even get the buyer to look further. Once you have their attention, then you will be able to hold their attention longer by an interactive presentation of the property.

In a recent survey conducted by the National Association of Realtors found they found that of respondents who used the internet in their search, 89% found photos to be useful and 50% found virtual tours to be very useful. This in itself shows that the combination of both mediums can be very effective for your marketing.

Shareable-It goes without saying that the more “shareable” something is online, the better odds that you will have in getting the exposure that you will need to sell the property. Here are the two big ones that offer the best opportunity to get the exposure you are probably looking for. Facebook and YouTube. Here are some interesting facts about social media and where Realtors and clients see the benefits.

With these facts, it’s easy to suggest that if you are producing media that is shareable, you are offering the services that your sellers are looking for and you are growing your business in a standard that is in line with the market moving forward.

Video Is King

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People Love Video– I briefly touched on this very fact. 73% of all sellers are a more likely list with an agent or broker that incorporates video into the overall property’s marketing strategy. That’s on the seller’s side, what are the buyers and perspectives buyers thoughts on the video. ” People Love Video”.

Here are some stats:

  •  90% of users say that seeing a video about a product is helpful in the decision process.
  • U.S. digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.  90% of users say that seeing a video about a product is helpful in the decision process.
  • Of homebuyers who use video in their search, 86% use it to research a particular community, while 70% use it to tour the inside of homes  90% of users say that seeing a video about a product is helpful in the decision process.
  • U.S. digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.  90% of users say that seeing a video about a product is helpful in the decision process.

Offers a Better Perspective- Just think about the difference between a family photo and a home video. I recently watched an old home movie where my brothers and sister were playing on the beach. Wow, it was recorded a very long time ago. (I would hate to say) It invoked such emotion. Not I’m not saying that a video of some random property will have the same effect, I’m simply stating that video in its very nature will have a much longer mental attachment than a photo can.

A virtual tour that’s put together in a “Video” format will produce much greater results than you could without.

With video, you simply get a much better perspective on the property. It’s as close to being there. In many cases, a bad video will help capture that buyer easier than say a postcard or single-shot photo. Consider video. Most cell phones will produce a decent video that can be posted on YouTube or Facebook.

Generate More Leads-Virtual tours can drive more leads.

Drive More Business

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According to NAR, baby boomers find virtual tours more useful than millennial’s (45 percent to 36 percent) with 40 percent of all buyers ranking them as “very useful,” more so than information on agents, contract status recently sold properties and pending sales.

With engagement comes ownership. When a buyer lands on or initiates a virtual tour link at that very moment they begin to start taking on some ownership. Home buying is a process. A process that can take weeks or even months. The interactive tour helps to build that relationship between the property and the agent.

Additionally, most interactive Real Estate tour software will incorporate some type of contact form another method of capturing prospective buyers information. Whether it’s a web address, email or Facebook redirect.

If you incorporate a personal touch to the tour i.e. a visual or audio introduction, your chances of gathering that buyer information dramatically increases.

The Wrap Up

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In Conclusion: Virtual tours are what I would call a vital part of the overall Real Estate marketing Strategy. It’s important to take a multi-pronged approach to your marketing efforts. The cost of lead generation is getting more and more expensive. Developing “Low Cost” strategies that will generate leads for months to come is long-term. But, A Virtual tour deployed today can be a business builder for many months to come.

Until Next Time.

Continued Success!

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