If you are in the property management business knowing how to use property photos can help you in the long run. We all know that growing your services is key to your success. Here’s a question I have for you:
Have you considered using professional photography for marketing your commercial and managed real estate properties? The strong first impression made by outstanding professional photography is a highly valuable asset. It can be implemented across all your marketing materials, from brochures and online listings to email blasts and more.
Here are four reasons that you should use Professional photos in your property management business.
- Quality property photos, quality first impression.
- Impress and deliver
- Excite potential clients and tenants
- More clicks and views.
1. Quality Property Photos Makes For A Quality First Impression.
You’ve probably heard the phrase, “You never get a second chance to make a first impression”. This is especially true for visual and digital marketing.
Before prospective tenants schedule a tour, they are likely to search for the property online. How do you want your prospects to react to your listing? Think about the last time you landed on an outdated web site or a listing with poor quality photos (or worse, no photos at all). What was your immediate impression? Did you move on to something better? (You might have forgotten about it already!)
For your property to be taken seriously and make a positive impression on potential buyers, up-to-date, high-quality photographs are and will continue to be most important.
2. Striking photography will impress and excite potential tenants.
Humans are visual animals. Whether you’re browsing the web for a new pair of shoes or searching office listings for commercial real estate, your enduring judgment in any decision-making process online is made in photography. According to The Wall Street Journal, buyers spend 60% of their time on a property page looking at the listing’s property photos.
In most areas, the market is saturated and the competition is fierce.
If you lack strong, positive images of your property, you could lose out big-time as potential tenants’ attention is drawn to more attractive listings. Why lose out to competitors simply because they leverage the value of professional photography?
3. Professional photos will impress current tenants/clients.
If you’re a property manager, you are already showing your tenants and clients how much you appreciate their business by giving them your attention and care when they’re in need of help. You wouldn’t harm their image by letting old paint flake off the walls in their office, so why would you harm their image by showcasing unflattering, outdated images of their space?
Appearances are an essential part of the equation when representing tenants. Do your tenants a favor and show them not only that your management company is competent and responsible, but that you care about the appearance of their property as well. Your image will act as a marketing tool going forward.
Give all your property listings the same consideration. You never know how and when one of these properties will be viewed. It could make the difference in your next lease.
4. Your property photos will get more views and shares.
If potential tenants/buyers are captivated by visually pleasing photos, they are much more likely to click on the listing due to visual interest. Photos with the right elements of composition create interest by leading the viewer’s eye around the image, results will greatly improve over. It has been proven over and over that great images can determine whether or not you get a lease or not.
With the latest technology like 360 camera’s you can grab even more attention. In the era of COVID new visual technology can dramatically help you move your prospects through the process.
Think of Professional photos as a part of your overall marketing strategy.
Professional pictures are an investment. An investment that has proven to offer a ROI. In residential and commercial properties. The cost of professional photo can vary depending on your area. Some firms will charge a per photo and others offer packages that suit your individual needs.
Please feel free to reach out to us with any questions or pricing.