How to choose a Real Estate Photographer

One of the decisions of many that a Real Estate professionals will make will be, “Should I hire a professional photographer, or do it myself”? It may seem to be a simple matter of economics. However, it can go beyond that. It’s truly a matter of whether or not you can produce the quality of photos that will adequately represent your brand. If you decide that you would like to go with a proRead More…

5 Reasons Aerial Photos Sell Property Quicker

There are several reasons that aerial photos and videos help properties sell quicker. It has been a long debate and photographers have been using the aerial technique for many years. As a matter of fact, prior to the advancement in drone technology, property developers and high-end property brokers would hire a helicopter with a photographer attached and they would spend hundreds if not thousRead More…

A Hidden Treasure Positioned To Explode.

A Hidden Treasure Positioned To Explode. Around
18 months ago I moved from the Tampa bay area (North) to what is
commonly referred to a sthe “ Nature Coast”. At that time my job
had eliminated my entire team. More specifically they move the
department back to New York City. Now
the thought of moving to New York city 30 years ago may have been
really attractive. But with a familRead More…

Closing Gifts Can Go A Long Way To Generate Referrals.

As a Realtor you are always looking for ways to generate new clients. As a salesperson this will always be your biggest challenge. So how do you continue to drive business in the most cost effective way possible. Many gurus will tell you that the most cost effective ways that you can grow your business is to get referrals. Will this be easy? maybe, It really depends on how you conduct yourselfRead More…

Using digital to improve your real estate sales.

How To Use Your Photography As A Listing Tool

As a business person you have to watch your expenses, and that includes the expenses that are allocated to our listings. Your cost of digital photography should not be any different. Now, I’m not saying that you should go without high-quality listing photos. But what I am saying is there are ways to leverage those expenses so that the money that you do spend is spent wisely. This article willRead More…

Forget the Price of the Home. The Cost is What Matters

Forget the Price of the Home. The Cost is What Matters Forget the Price of the Home. The Cost is What Matters Forget the Price of the Home. Cost is What Matters. Forget the Price of the Home. Cost is What Matters. Home buying activity (demand) is up, and the number of available listings (supply) is down. When demand outpaces supply, prices appreciate. That’s why firms are beginninRead More…

Millennials: Here’s Why the Process is Well Worth It.

Millennials have waited longer than any other generation to become homeowners, but the wait for this cohort is just about over. According to National Mortgage News, “Millennials, those young adults now aged 23 to 38, are now entering their peak household formation and homebuying years.” If you’re a Millennial, you’re already well aware that you’re among a generation ofRead More…

How To Generate New Business Without Spending A Lot of Money.

It’s an age-old issue, How to generate business and leads at the best possible cost. Most businesses are looking for low-cost ways to see and get more clients. It’s not an issue hurdle to jump. I spent the last few hours with one of my Real Estate friends. We discussed different methods of driving business. Like, mailings, Email, and purchased online lead. As we began to talk I realized thaRead More…

Home Buying tips

Tips For Buying Your Next Home

When it comes to buying your first home, there are a few things that you need to know in order to secure a satisfying deal, while limiting the risks.Buying a home should be a fun and rewarding experience, and the more carefully you plan things out, the easier it will be to evaluate your options and make an informed decision regarding the property that you buy.From evaluating neighborhoods to Read More…

How to Save Money On Your Real Estate Photography

Is there any reason that you need more than 20 photos when marketing a property that smaller than 2000 sq Ft.? I began to think about this very question and this topic recently while assisting one of my Real Estate clients. They were on a big-time budget with respect to their marketing. When it comes to smaller homes, the marketing dollars that are spent can be minimal. With a budget of less Read More…